Concept v content

The old chicken and egg question now relates to Transmedia. If you’ve got something to say should your message drive the format or should the format drive and develop the message? A dilemma that hopefully will have resolved in the next four weeks.

As the writer in the group I’m already finding that we’re not all singing from the same hymn sheet. There seems to be confusion over the meaning of concept and the meaning of content. The definition of the two words seems to be merged in people’s minds. Oh dear. No white board in sight and a content offering that is already well ingrained in the group, who are new to writers and not sure what kind of beast we are. I have major concerns that this project is going to be content led because of this lack of basic clarity. No energetic brainstorming as the content flag has already been placed in the ground. Disappointed but maybe my fears will be unfounded.

I have however dug out a piece of artwork from my school days. This is called Dischord, but is the very picture of the concept content dilemma. Pieces may fit together, but what is the picture? And more importantly what does it mean?